In spite of being valued in billions as a market, artificial meat substitutes aren’t so readily available in the market. The reason is that the cost of those items is still too high.
Even then, it might be the only way to sustain our changing roles. Some people who argue against it or aren’t interested in buying it, have this one concept in mind. That meat substitutes have been fully manufactured, and in this sense would require a farming system that is vertical in nature.
This is where the entire system would be owned and operated by a single entity, and as a result, the products that they make and sell are likely to be overpriced. Experts surmise that this kind of outcome would lead to a number of issues that could be bad for the Global Meat Substitutes Market.
For example, it would meet with a lot of opposition from the current food production system, for the simple reason that they would lose out their businesses and market share over to stronger players. Then,nutritionists may not favour such an influx of meat alternatives, especially as they promote diets that involve more natural foods.
Vegans and many vegetarians will not like it because it doesn’t comply with their philosophies clean, green, conscious eating. The same goes for those non-vegetarians who have a dislike for processed food.
But, let’s assume that consumers don’t have these reservations and would be ready to try out some meat substitute items; chances are that they may not trust or like something that doesn’t have the texture, smell, taste or appearance of meat – it could be as simple as that.
Looking at it from the corporate perspective, manufacturers, brands have a way to balance out this risk:reward ratio, where they experiment with pricing, wholesome food sourcing and packaging and developing products that suit various tastes and cuisines.